In honor of her father, Blake Lively is creating a hair care line

In honor of her father, Blake Lively is creating a hair care line

Will Blake Lively reveal one secret? The key to her gorgeous hair.

The IT Ends with Us actress recently revealed Blake Brown Beauty, her new haircare line that will debut at Target on August 4. This could be her most intimate project to yet.

«My personality has always been the most recognizable aspect of me, from when I was a child to when I was an adolescent, early adult, mother, worker, or in my personal life, no?

Not the kind I am? Well, My hair,» Blake posted on Instagram on July 31.

I know I spent seven years. It alternates between being amazing and mind-bogglingly slow as it meticulously develops each and every detail of my newest kid.

The name of the hair line is a subliminal homage to her late father, Blake’s mother Elaine Lively, who changed his last name from Brown to Lively upon marrying her.

However, what about the actual product? Blake’s famous golden hair is entirely to blame for that.

«It’s my lifelong companion,» Blake remarked about her hair. For thirty-six years and more. And just like any relationship, it thrives when both partners look after one another.

After working with some of the greatest people in the business for decades, Blake added, «I’ve found a system that has worked wonders for me, a hack of sorts through decades of trial and error.»

The former Gossip Girl, who is married to Ryan Reynolds and has three children, Olin, who will be due in 2023,

and James, 9, Inez, 7, and Betty, 4, decided to enter the beauty industry after noticing a dearth of reasonably priced, high-quality products available.